LinkedIn advertising when you sell to companies.
Targeting by job function, company size and sector — for B2B, recruitment or multi-site networks.
They put their trust in us
The only place where you target a job, not an interest.
If your customer is a manager, a purchasing lead or a technical director, LinkedIn lets you address them directly, with very little waste.
The cost per contact is higher there than elsewhere. It pays when a single signed client is worth several thousand euros — not for selling a lunch menu.
Four principles for LinkedIn campaigns that are worth it
One function, one message
A managing director and a technical lead do not have the same problem.
Short video, subtitled
The feed is silent and in a hurry. Thirty subtitled seconds are enough.
A concrete promise
A deadline, a number, a benefit. No brand speech.
Worth it when the basket is high
We tell you plainly if your average basket does not justify this channel.
The formats we use
Sponsored video
The main format: a clear promise in under 30 seconds.
Built-in form
The contact fills in without leaving LinkedIn. More complete enquiries.
Recruitment
Showing the team and the workplace. Effective for hard-to-fill roles.
Site retargeting
Speaking again to people who already visited your site, without cold-calling them.
What it delivers for our clients
All client cases
Frequently asked questions
The contact costs more than elsewhere. The question is what a signed client is worth: beyond a few thousand euros, the maths is often favourable.
The other steps of the system
Is your market on LinkedIn?
Tell us who decides at your customers. We will tell you whether the channel is worth it.