The problem

Historically specialised in repairing high-end watches for B2B clients, Time Out wanted to grow its business with private customers. The company had deep watchmaking expertise, but neither a community nor a real B2C acquisition system.

What we did

We first built a community of watch enthusiasts across the French-speaking world, through explainer content and by sharing Time Out's expertise.

Once that audience was in place, we developed conversion-focused content to prompt watch owners to trust Time Out with their repairs, and to turn that community step by step into a source of acquisition.